On February 28, 2014, at University of Klaipeda a seminar Media Philosophy: Visual Literacy and Orality took place. Far from being merely theoretical, the seminar was rather a discussion of a contemporary phenomenon. Professor of Vilnius University Tomas Sodeikas introduced his own scheme of different types of media: intrumental, communicational and entelechian. According to that scheme a human is in a centre of all conditions and posibilities (as it is in McLuhan's theory). While for B.Stiegler, a human is without any characteristics. Assoc.prof.Lina Vidauskyte introduced for dicussion some questionable aspects of visual literacy. There is no visual theory yet and an alphabet is still more influential than image.