Two acceptor-donor-acceptor (A-D-A) type organic small molecules, 4,4'-(benzo[c][1,2,5]thiadiazole-4,7-diyl)bis(N-(4-nitrophenyl)-N-phenylaniline) (NTPA(2)BT) and 4,4'-(benzo[c][1,2,5]thiadiazole-4,7-diylbis(ethyne-2,1-diyl))bis(N-(4-nitrophenyl)-N-phenylaniline) (NTPA(2)EBT), differing by an alkynyl bridge, were designed, synthesized and fabricated into resistive random access memory devices. Compared with NTPA(2)BT, the fabricated memory device based on NTPA(2)EBT of extra alkynyl bridges presents nonvolatile ternary memory performance with lower threshold voltages, better stability and higher reproducibility. X-ray diffraction (XRD) patterns show that the NTPA(2)EBT film is much more regularly crystallized. Meanwhile, the photophysical and electrochemical properties indicate that the insertion of conjugated bridges in molecular structures could help to improve data storage characteristics with lower power consumption. Our results show that alkynyl is an important group to tailor organic molecules to achieve excellent data storage devices. (C) 2015 Elsevier B.V. All rights reserved.