The image of pedagogical higher education institution as psycho-pedagogical problem

The system of pedagogical education pays enough attention to professional development of teachers in high school, their professional competence. But the formation of the image of a university is remains out of field of activity of educational institutions. Purpose of research is to define the psychological conditions of creation and formation of image of pedagogical higher education institution (PHEI). Mechanisms of intra group unity or ethnocentrism was shown in self-image of two higher education institutions which all estimated themselves above 80 % on an indicator "assessment". (C) 2013 The Authors. Published by Elsevier Ltd. Selection and/or peer-review under responsibility of Academic World Education and Research Center.