The role of retail price image in a multi-country context: France and the USA

被引：34

作者：

Babin, Barry J. ^{[1
]}

Borges, Adilson ^{[2
]}

James, Kevin ^{[3
]}

机构：

[1] Louisiana Tech Univ, Dept Mkt & Anal, Business, Ruston, LA 71272 USA

[2] Neoma Business Sch, Paris, France

[3] Univ Texas Tyler, Dept Mkt & Management, Tyler, TX 75799 USA

来源：

JOURNAL OF BUSINESS RESEARCH | 2016年 / 69卷 / 03期

关键词：

Culture; France; Image; Retailing; USA; NATIONAL CULTURE; REFUND DEPTH; CONSUMERS; IMPACTS; MODELS;

D O I：

10.1016/j.jbusres.2015.08.023

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This research examines the way retail price image develops and produces marketing outcomes in two nations that contrast in both cultural profile and market characteristics. Key Individual difference constructs include sugrophobia and risk aversion. Multi-group SEM analysis compares French and US respondents to allow an assessment of two competing theoretical explanations. The results prove somewhat surprising in that individual difference characteristics related to uncertainty avoidance are diagnostic for US respondents while price image plays a more important explanatory role in France. This pattern of results supports a theoretical conceptualization based on the retail competitive structure rather than one based solely on cultural differences. (C) 2015 Elsevier Inc All rights reserved.

引用

页码：1074 / 1081

页数：8

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