The natural dynamic and the processes of change in countries participating in the current economic-financial concert, make it ever more necessary to analyze the financial situation of the company, following its own internal development as well as its position in the face of the rest of the companies that participate in the same market. Therefore, the objective of this study is to determine which investment tools are adequate for application to the company, achieving thereby, the best investment policy. The type of study is descriptive, performing a documentary review of Modigliani and Millar, who were the first to study the methods and approaches for financial decision making and financing modes for companies as a technical instrument, developed in the decade from the 50s to the present. Results show that investment alternatives continue to have the same decision-making pattern, subject to diverse alternatives all within the contemporary context in concordance with new market investment tendencies. By way of conclusion, a certain meaning for the value of the company is manifested linked to a valuation of the stockholders and the obligations they have. Nevertheless, the study is able to emphasize how financial analysis assumes another notion of value when it refers to the position adopted by eventual buyers and sellers of a company or a more or less important part of the same, considering the financial tools of the Venezuelan market as excellent options for making investments according to the capital that the company has at its disposal.
