Diversity Management: A Necessary Prerequisite for Organizational Innovations?

Together with significant changes in the Czech society after the year 1989 and with opening up of the Czech economy and namely after the Czech Republic joining the European Union in the year 2004 there has been a growth of interest of companies in gaining, development and retaining the employees who have a high potential and who are able, by means of innovative ways, to achieve organizational strategies. The phenomena such as opening up, globalization and democratization of the society have brought increased interest in the company culture and Corporate Social Responsibility (CSR) within the field of organization strategies. In the field of human resources new approaches are applied, such as diversity management or integrated talent management. This paper presents a research study focusing on implementation of diversity management in the Czech corporate setting from the perspective of the large companies which, using their international background, successfully implement various diversity management policies and programs. The case studies presented In this paper continue our previous international research aimed to highlight just diversity management in the Visegrad countries [6]. The findings of the present study clearly Indicate the connection between the organizational strategy and the CSR strategy and the organizational culture when applying various activities in the field of diversity management. The results of the research study also indicate that knowledge-based organizations are engaged in development and care of people who are represent human potential Inevitable for the Innovation potential of companies. The six companies covered in the case studies ranks among successful companies in the Czech Republic that have already gained a number of awards for activities in the above field. Therefore we assume as very useful to present a comparison of the examined elements of diversity management implementation in successful companies regarding development of both theory and for its practical application.