Creativity and Innovation, Catalysts of Tomorrow's World

There is currently a concern regarding the manner in which creativity stimulates innovation. The process of generating new ideas and innovative potentials does not necessarily mean that such are implemented. The role of innovation is precisely to enhance these ideas within the socio-economic environment. The current concern of society is to use innovation in a constructive manner as we are many times tempted to use innovation in a destructive sense as well. The number of patents at the level of a country demonstrates the innovative potential but if they do not reach the marketing stage, the results have no economic effect. Highly competitive companies are considering investing resources in research as well in order to ensure a competitive advantage on a market where competition is increasingly tough. Creativity and innovation become strong arguments in the world competition, and the areas in which they apply are very varied. The resources of creativity and innovation are unlimited but the biggest challenge is that they are used for the development of society. The paper aims to show areas where creativity and innovation are present and to outline some perspectives about the development of creativity and innovation in the future society.