The resources and capacities in the adoption of a green marketing strategy: evidence in sun and beach tourism hotels in Oaxaca, Mexico

被引：0
作者：
Hernandez-Garcia, Eliomar [1 ]
de Yta-Castillo, Diana [2 ]
Sanchez-Medina, Patricia S. [3 ]
机构：
[1] Univ Mar, Campus Huatulco Oaxaca, Santa Maria Huatulco, Mexico
[2] Univ Nacl Autonoma Mexico, CONACYT, Mexico City, DF, Mexico
[3] Inst Politecn Nacl CIIDIR IPN Unidad Oaxaca, Xoxocotlan, Mexico
来源：
DIRECCION Y ORGANIZACION | 2020年 / 72卷
关键词：
ENVIRONMENTAL-MANAGEMENT PRACTICES; COMPETITIVE ADVANTAGE; ORGANIZATIONAL CULTURE; EMPIRICAL-ANALYSIS; FIRM PERFORMANCE; ECO-INNOVATION; VIEW; DETERMINANTS; CAPABILITIES; SUSTAINABILITY;
D O I：
10.37610/dyo.v0i72.585
中图分类号：
C93 [管理学];
学科分类号：
12 ; 1201 ; 1202 ; 120202 ;
摘要：
引用
收藏
页码：34 / 51
页数：18
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