The resources and capacities in the adoption of a green marketing strategy: evidence in sun and beach tourism hotels in Oaxaca, Mexico

被引：0

作者：

Hernandez-Garcia, Eliomar ^{[1
]}

de Yta-Castillo, Diana ^{[2
]}

Sanchez-Medina, Patricia S. ^{[3
]}

机构：

[1] Univ Mar, Campus Huatulco Oaxaca, Santa Maria Huatulco, Mexico

[2] Univ Nacl Autonoma Mexico, CONACYT, Mexico City, DF, Mexico

[3] Inst Politecn Nacl CIIDIR IPN Unidad Oaxaca, Xoxocotlan, Mexico

来源：

DIRECCION Y ORGANIZACION | 2020年 / 72卷

关键词：

ENVIRONMENTAL-MANAGEMENT PRACTICES; COMPETITIVE ADVANTAGE; ORGANIZATIONAL CULTURE; EMPIRICAL-ANALYSIS; FIRM PERFORMANCE; ECO-INNOVATION; VIEW; DETERMINANTS; CAPABILITIES; SUSTAINABILITY;

D O I：

10.37610/dyo.v0i72.585

中图分类号：

C93 [管理学];

学科分类号：

12 ; 1201 ; 1202 ; 120202 ;

摘要：

引用

页码：34 / 51

页数：18

共 89 条

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