PRACTICING ENGAGEMENT Participatory journalism in the Web 2.0 era

被引:103
作者
Lawrence, Regina G. [1 ]
Radcliffe, Damian [2 ]
Schmidt, Thomas R. [2 ]
机构
[1] Univ Oregon, Journalism Ctr, Sch Journalism & Commun, Eugene, OR 97403 USA
[2] Univ Oregon, Sch Journalism & Commun, Eugene, OR 97403 USA
关键词
engagement; journalism; media economics; metrics; newsrooms; norms and routines; participatory journalism; NEWS;
D O I
10.1080/17512786.2017.1391712
中图分类号
G2 [信息与知识传播];
学科分类号
05 ; 0503 ;
摘要
In recent years, the rapid expansion of Web 2.0 tools has opened new possibilities for audience participation in news, while "engagement" has become a media industry buzzword. In this study, we explore approaches to engagement emerging in the field based on in-depth interviews with editors at a range of news outlets from several countries, and we map these approaches onto the literature on participatory journalism and related innovations in journalism practice. Our findings suggest variation in approaches to engagement that can be arrayed along several related dimensions, encompassing how news outlets measure and practice it (e.g. with the use of quantitative audience metrics methods), whether they think about audiences as more passive or more active users, the stages at which they incorporate audience data or input into the news product, and how skeptically or optimistically they view the audience. Overall, while some outlets are experimenting with tools for more substantive audience contributions to news content, we find few outlets approaching engagement as a way to involve users in the creation of news, with most in our sample focusing mostly on engaging users in back-end reaction and response to the outlet's content. We identify technological, economic, professional, and organizational factors that shape and constrain how news outlets practice "engagement."
引用
收藏
页码:1220 / 1240
页数:21
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