Design and Implementation of Targeting Advertising System based on C4.5 Algorithm

With the development of Big data, cloud storage and data mining, targeting advertising technology has aroused wide attention. So many companies have invested in the target mobile advertising market in this area. Targeting advertising can effectively save resources, reduce capital investment. Aiming at this problem, this paper proposed a new method for targeting advertising based on C4.5 algorithm and cloud storage. The mess data about users, such as user information, user browsing behavior and so on, is stored in the cloud. With C4.5 algorithm, we do mess data processing for data classification. Then, with the results of classification, the server-push blocks push targeted advertising for users. This paper introduces the structure of the system and the detailed analysis of the classification algorithm. And the classification results obtained in this paper are compared with those by other algorithms. It is believed that this paper will be helpful in the development of targeting advertising.