Analysis of Banking Fees and Clients' Needs

The banking market (like other business fields) is faced with growing competition. The last six years were characterised by the increasing entry of new low cost banks, which are based on lower monthly cost but in some cases limited services. The first part of the paper is devoted to an introduction to the topic, it describes the situation in the banking market of the Czech Republic and the literature search is carried out. This paper aims to analyse products and services from banks on the market and compares them with the needs and wishes of bank clients, and using the Client index to verify that indeed there was a decrease in average monthly costs for bank accounts due to the entry of low-cost banks. The paper includes scientific questions whether there is an account on the market which is truly free of charge, and whether clients have a personal account with a well-chosen package of products and services. The analysed data is from a questionnaire located on "bankovnipoplatky.com", which over 2,000 respondents fill-in every month. The individual parts of the questionnaire will analyse the needs and wishes of individual respondents regarding a current account.