CHANGES IN STRATEGY DURING STARTUPS' BUSINESS MODEL DEVELOPMENT

The strategy offers an explanation and understanding of companies' behaviour as it is a specific plan how to achieve the companies' goals accounting for the behaviour of other subjects. This paper is based on the results of our research on business models and strategies of startups where we studied the development of startups using in-person interviews with startups' founders. Here we focused on attributes of strategy in startups and how they change during the development of the business model. After statistical analysis, we considered the results as statistically significant if the p-value was at least <= 0.05. We found statistically significant difference in segmentation and costs level in the two presented and analysed research rounds of companies' development.