Towards a Service Value Co-creation Model for Older Adult Education

With the raise of aging problem in many developed and even developing countries, Older Adult Education (OAE) has been considered an effective way to deal with the problem and widely adopted and deployed. It comes naturally another problem that how to fully utilize OAE, i.e., to maximize the value of it. Unlike business services to which numerous efforts are being made to achieve their maximal value, OAE is usually provided by government as a public non-profit service, and few attention has been paid to the maximization of its value. In this paper, we propose a concrete service value co-creation model that is specialized to OAE by studying two successful cases on OAE universities in Shanghai from service science perspective. The model is instantiated from a meta business service value co-creation model called KIKI model.