A Powerful Word: The Influence of the Term 'Organic' on Perceptions and Beliefs Concerning Food

被引：0
作者：
Vega-Zamora, Manuela [1 ]
Parras-Rosa, Manuel [1 ]
Maria Murgado-Armenteros, Eva [1 ]
Jose Torres-Ruiz, Francisco [1 ]
机构：
[1] Univ Jaen, Business Org Mkt & Sociol Dept, Jaen 23071, Spain
来源：
INTERNATIONAL FOOD AND AGRIBUSINESS MANAGEMENT REVIEW | 2013年 / 16卷 / 04期
关键词：
organic food; heuristic cue; indicator of perception; consumer behavior; INVOLVEMENT INVENTORY; CONSUMERS; ATTITUDES; CONSUMPTION; PRODUCTS; BEHAVIOR; PURCHASE; HEALTH; CONSCIOUSNESS; DETERMINANTS;
D O I：
暂无
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
The controversy between altruistic (environment) and egoistic (health) values as explanatory factors of organic food consumption raises suspicions that consuming organic foods is not an end in itself but a means-a way to achieve healthiness rather than an expression of environmental values. In this case, the term 'organic' could be assumed to be a heuristic cue. This paper examines whether the heuristic role of the term 'organic' can indeed be assumed. Personal interviews were conducted with 800 individuals. Results indicated that the term 'organic' plays an important role as a heuristic cue of superiority.
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页码：51 / 76
页数：26
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