(Re)Calling London: The Gender Frame Agenda within NBC's Primetime Broadcast of the 2012 Olympiad

被引：45

作者：

Billings, Andrew C. ^{[1
]}

Angelini, James R. ^{[2
]}

MacArthur, Paul J. ^{[3
]}

Bissell, Kimberly ^{[1
]}

Smith, Lauren R. ^{[4
]}

机构：

[1] Univ Alabama, Tuscaloosa, AL 35487 USA

[2] Univ Delaware, Newark, DE USA

[3] Utica Coll, Utica, NY 13502 USA

[4] Auburn Univ, Auburn, AL 36849 USA

来源：

JOURNALISM & MASS COMMUNICATION QUARTERLY | 2014年 / 91卷 / 01期

关键词：

COVERAGE; SPORTS; GAMES;

D O I：

10.1177/1077699013514416

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

All sixty-nine hours of National Broadcasting Company's (NBC) 2012 primetime Summer Olympic telecast were analyzed, revealing significant gender trends. For the first time in any scholarly study of NBC's coverage of the games, women athletes received the majority of the clock-time and on-air mentions. However, dialogues surrounding the attributions of success and failure of athletes, as well as depictions of physicality and personality, contained some divergences by gender. © 2014 AEJMC.

引用

页码：38 / 58

页数：21

共 67 条

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[2]

Angelini J. R., 2012, International Journal of Sport Communication, V5, P193

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