Functional Model and Architecture of a Single Digital Platform for Promoting the Tourism Potential of the North Caucasus Federal District in the Russian and International Markets

被引:2
作者
Khubaev, T. A. [1 ]
Gagloeva, I. E. [1 ]
Tedeeva, Z. B. [1 ]
机构
[1] Vladikavkaz Branch Financial Univ Govt Russian Fed, Vladikavkaz, Russia
关键词
digital platform; digitalization; personalized algorithm; big data analytics; artificial intelligence; tourism cluster; development strategy; software architecture; decision-making; management system;
D O I
10.3103/S0005105522060048
中图分类号
TP [自动化技术、计算机技术];
学科分类号
0812 ;
摘要
This article discusses the mission, purpose, objectives, and features of creating a unified system for promoting the tourism potential of the North Caucasus Federal District. The functional model and architecture of a single digital platform are presented. For the effective operation of a single digital platform, a personalized algorithm for searching for tourist vouchers and individual offers as well as an algorithm for making managerial decisions on the formation of a strategy for the development and promotion of the tourism cluster of the region were developed.
引用
收藏
页码:295 / 305
页数:11
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