Examining the rage donation trend: Applying the anger activism model to explore communication and donation behaviors

被引：16

作者：

Austin, Lucinda ^{[1
]}

Overton, Holly ^{[2
]}

McKeever, Brooke W. ^{[2
]}

Bortree, Denise ^{[3
]}

机构：

[1] Univ N Carolina, Hussman Sch Journalism & Media, Chapel Hill, NC 27515 USA

[2] Univ South Carolina, Coll Informat & Commun, Sch Journalism & Mass Commun, Columbia, SC 29208 USA

[3] Penn State Univ, Bellisario Coll Commun, Arthur W Page Ctr, University Pk, PA 16802 USA

来源：

PUBLIC RELATIONS REVIEW | 2020年 / 46卷 / 05期

关键词：

Anger activism model; Rage donations; Anger; Efficacy; Political advocacy; SELF-EFFICACY; EMOTIONS; FEAR; THREAT; ATTITUDES; SUPPORT; CRISIS; RECALL; NEWS;

D O I：

10.1016/j.pubrev.2020.101981

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

A national survey (N = 1275) explored how individuals' anger and efficacy predict attitudes toward political and social activism, related communication behaviors, and financial support behaviors. Findings revealed partial support for the Anger Activism Model, which was tested in this unique context. Efficacy emerged as a stronger predictor compared to anger, and path analysis suggests that while anger directly predicts attitudes and communication behaviors, it also partially predicts efficacy.

引用

页数：8

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