A gesture of compliance: media convergence in China

Media convergence is thriving in terms of either practical experience or scholastic debates around the world. This study aims to examine journalistic convergence in China. Using qualitative data drawn from the case study of Shenzhen Press Group in Guangdong, South China, we argue that the media's response to the Chinese government's push for media convergence is simply a gesture of compliance. While media management do not consider convergence as a prime concern, rank-and-file editors and journalists respond to media convergence with non-cooperation or non-acceptance. The study concludes, on the basis of the specific contexts in which China's media convergence operates, that social context and, in particular, the relationship between media and state should be fully taken into consideration in studies of media convergence.