Subliminal advertising and the perpetual popularity of playing to people's paranoia

被引：26

作者：

Broyles, Sheri J. ^{[1
]}

机构：

[1] Univ N Texas, Dept Journalism, Denton, TX 76203 USA

[2] Univ N Texas, Mayborn Grad Inst Journalism, Denton, TX 76203 USA

来源：

JOURNAL OF CONSUMER AFFAIRS | 2006年 / 40卷 / 02期

关键词：

D O I：

10.1111/j.1745-6606.2006.00063.x

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Every 20 years, subliminal advertising pops back into popular culture. August Bullock (2004a) is the most recent "advocate" with his book The Secret Sales Pitch: An Overview of Subliminal Advertising. This paper reviews nearly 50 years of research on subliminal advertising and comments specifically about Bullock's more recent publication. The literature repeatedly shows that most effects are only obtained in highly artificial situations, and no research has shown an effect that changed attitudes or impacted purchasing behavior.

引用

页码：392 / 406

页数：15

共 42 条

[1]

[Anonymous], CLAM PLATE ORGY OTHE

[2]

[Anonymous], 1992, PUBLIC RELATIONS Q

[3]

[Anonymous], SUBLIMINAL SEDUCTION

[4] SUBLIMINAL STIMULATION - SOME NEW DATA AND INTERPRETATION [J].

BEATTY, SE ;

HAWKINS, DI .

JOURNAL OF ADVERTISING, 1989, 18 (03) :4-8

[5]

BLOOMQUIST DW, 1985, G STANLEY HALL LECT, V5, P159

[6]

BULLOCK A, 2004, COMMUNICATION 0924

[7]

BULLOCK AUGUSTUS, 2004, SECRET SALES PITCH O

[8] Subliminal motivation: A story revisited [J].

Cooper, J ;

Cooper, G .

JOURNAL OF APPLIED SOCIAL PSYCHOLOGY, 2002, 32 (11) :2213-2227

[9]

DEFLEUR ML, 1959, PUBLIC OPIN QUART, V23, P168

[10]

DELLAFEMINA J, 2000, WALL STREET J 0914

← 1 2 3 4 5 →