THE INVESTIGATION OF THE ROLE OF INFORMATION TECHNOLOGY IN CREATING AND DEVELOPING A SUSTAINABLE COMPETITIVE ADVANTAGE FOR ORGANIZATIONS THROUGH THE IMPLEMENTATION OF KNOWLEDGE MANAGEMENT

The main purpose of this study was to investigate the role of Information Technology in the development of sustainable competitive advantage in organizations through implementing knowledge management. This research is applied research in terms of purpose and correlational research in terms of data analysis. the statistical population of this study was 45 Companies active in the electronic insurance industry of Iran. Questionnaires were used for data collection. Structural equation modeling was used to analyze the data. The results showed that IT has a positive and significant association with a sustainable competitive advantage and knowledge management of the companies under study. The results of this study showed that companies operating in the electronics insurance industry can achieve a sustainable competitive advantage by using the appropriate tools of IT and implementing knowledge management.