Small tourism firms and management practices in New Zealand: The Centre Stage Macro Region

被引:62
作者
Ateljevic, Jovo [1 ]
机构
[1] Univ Stirling, Stirling FK9 4LA, Scotland
关键词
small tourism firms; business planning; marketing; human resource management;
D O I
10.1016/j.tourman.2006.07.004
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This paper examines critical issues related to the management of small tourism firms (STFs). It is based on a postal survey of 317 STFs, supplemented by 57 in-depth interviews with owner-managers. The findings suggest that the development and management of small tourism firms are shaped by a number of different factors related to the business owner-manager, nature of the tourism activity, its locality and other aspects of the sector specific business environment. A central part of New Zealand, encompassing four localities integrated in a single marketing entity, the Centre Stage [tourism] Macro Region (CSMR), provides the geographical scope of this study. The area exhibits a blend of urban and rural contexts offering a unique opportunity to examine managerial problems in the growing small tourism sector. (c) 2006 Elsevier Ltd. All rights reserved.
引用
收藏
页码:307 / 316
页数:10
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