MEASURING THE EFFECTS OF USING SOCIAL MEDIA IN THE MARKETING COMMUNICATIONS OF THE COMPANY: PRESENTATION OF RESEARCH RESULTS

被引：0

作者：

Smutny, Zdenek ^{[1
]}

Reznicek, Vaclav ^{[1
]}

Pavlicek, Antonin ^{[1
]}

机构：

[1] Univ Econ, Fac Informat & Stat, Dept Syst Anal, Prague, Czech Republic

来源：

IDIMT-2013: INFORMATION TECHNOLOGY HUMAN VALUES, INNOVATION AND ECONOMY | 2013年 / 42卷

关键词：

Twitter; microblogging; marketing communication; social media;

D O I：

暂无

中图分类号：

TP39 [计算机的应用];

学科分类号：

081203 ; 0835 ;

摘要：

The paper is focused on the issue of evaluation the effects of communication through social media; in this case, it is Twitter service. Its aim is to compare the number of tweets from Vodafone Czech Republic with a group of users, who "talk" about Vodafone. The aim of authors is to determine whether there is a significant correlation between the number of tweets published by Vodafone and communication about Vodafone via Twitter - online social networking and microblogging service. The results of authors' quantitative research are briefly presented here.

引用

页码：175 / 178

页数：4

共 6 条

[1]

Alexa Internet, 2013, TOP SIT TOP 500 SIT

[2]

Black A, 2012, PROCEEDINGS OF THE 17TH ACM INTERNATIONAL CONFERENCE ON SUPPORTING GROUP WORK, P229

[3] Improving Recency Ranking Using Twitter Data [J].

Chang, Yi ;

Dong, Anlei ;

Kolari, Pranam ;

Zhang, Ruiqiang ;

Inagaki, Yoshiyuki ;

Diaz, Fernanodo ;

Zha, Hongyuan ;

Liu, Yan .

ACM TRANSACTIONS ON INTELLIGENT SYSTEMS AND TECHNOLOGY, 2013, 4 (01)

[4]

Cheong M., 2009, 2 ACM WORKSH SOC WEB

[5] Social media in medical education: two innovative pilot studies [J].

George, Daniel R. ;

Dellasega, Cheryl .

MEDICAL EDUCATION, 2011, 45 (11) :1158-1159

[6]

Twitter, 2013, TWITT REST API

← 1 →