Digital music and the "death of the long tail"

被引：26

作者：

Coelho, Manuel Pacheco ^{[1
,2
,3
]}

Mendes, Jose Zorro ^{[1
,2
,3
]}

机构：

[1] Univ Lisbon, SOCIUS, ISEG, Lisbon, Portugal

[2] Univ Lisbon, Inst Super Econ & Gestao, Rua Miguel Lupi 20, P-1249078 Lisbon, Portugal

[3] Univ Lisbon, ISEG, CEsA, Lisbon, Portugal

来源：

JOURNAL OF BUSINESS RESEARCH | 2019年 / 101卷

关键词：

Long tail; Superstar effect; Music; Strategic management; POPULAR-MUSIC; ECONOMICS;

D O I：

10.1016/j.jbusres.2019.01.015

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Digital distribution is a new technology that is revolutionizing the pop-rock music market. Extensive debate exists on the long tail theory that predicts a niche strategy in the pop-rock market versus the conventional wisdom of a "superstar effect" that predicts skewness in the market outcomes for artists. Our research tests the empirical evidence of such effects and elaborates on how the firms respond to this disruptive technological revolution and how this response changes strategic management.

引用

页码：454 / 460

页数：7

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