INFLUENCE OF INSTITUTIONS IN RESOURCE INTEGRATION AND VALUE CREATION IN A MULTI-LEVEL CONTEXT OF SERVICE ECOSYSTEMS

The main purpose of this research is to get a deeper understanding from an ecosystem perspective on a well-established specific empirical context, considering its multi-level (micro, meso and macro) interdependence, of how institutions and institutional arrangements influence actor's resource integration and value co-creation. This research allowed concluding that even in a well-established market it is possible to construct non bounded solutions through a service platform. Through this platform actors are able to create new contexts and scenarios from which an efficient solution is derived for value creation. Out of the constructed scenarios actors choose the solution that is the most efficient for value creation.