Website Visual Design Qualities: A Threefold Framework

被引：8
作者：
Hartono, Edward [1 ]
Holsapple, Clyde W. [2 ]
机构：
[1] Univ Delaware, AlfredLerner Coll Business & Econ, 20 Orchard Rd, Newark, DE 19716 USA
[2] Univ Kentucky, Gatton Coll Business & Econ, 550 S Limestone, Lexington, KY 40506 USA
来源：
ACM TRANSACTIONS ON MANAGEMENT INFORMATION SYSTEMS | 2019年 / 10卷 / 01期
关键词：
Website design; aesthetic; functional; symbolic; intention; word of mouth; COMMON METHOD VARIANCE; PRODUCT DESIGN; STRATEGIC CHANGE; IDENTITY CRISIS; SELF-CONGRUITY; WEB SITE; PERCEPTIONS; AESTHETICS; FORM; PERFORMANCE;
D O I：
10.1145/3309708
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
The present study aims to contribute to the information systems (IS) literature by developing a new theoretical perspective that integrates three dimensions of artifact visual design quality-namely aesthetic, functional, and symbolic dimensions-in the investigation of website visual design qualities that influence visitors' attitudes and behaviors. Results suggest that website aesthetic, functional, and symbolic qualities positively influence intention to use the website and positive word of mouth and that website aesthetic quality positively influences website functional and symbolic qualities. Results also demonstrate that functional and symbolic qualities mediate the relationships between aesthetic quality and intention to use and positive word of mouth.
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页数：21
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