Competitiveness Evaluation of China Chain Retail Enterprises Based on AHP-FUZZY

被引:0
|
作者
Wang, Chongcai [1 ]
Zhang, Mingli [1 ]
Tu, Jianbo [1 ]
机构
[1] Beijing Univ Aeronaut & Astronaut, Sch Econ & Management, Beijing 100083, Peoples R China
来源
2013 IEEE INTERNATIONAL CONFERENCE ON SERVICE OPERATIONS AND LOGISTICS, AND INFORMATICS (SOLI) | 2013年
关键词
AHP method; competitiveness evaluation; chain retail enterprise; fuzzy comprehensive evaluation;
D O I
暂无
中图分类号
TP39 [计算机的应用];
学科分类号
081203 ; 0835 ;
摘要
Chain retail competitiveness is a comprehensive assessment that reflects the strength of a business as a whole. By using Analytic Hierarchy Process (AHP) method and fuzzy mathematics theory, the paper establishes fuzzy comprehensive evaluation model. On this basis, the model is proved effectively by practical application. The proposed evaluation model not only can be used overall competitiveness evaluation in the same industry, but also can be used evaluation internal regular chain retail store or different franchisees. The retail competitiveness evaluation example is given and the results are accord with actual performance.
引用
收藏
页码:160 / 165
页数:6
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