Marketing decision and decision support system design based on Web

被引：1

作者：

Peng Guang-yu ^{[1
]}

机构：

[1] Hunan Commun Polytech, Dept Mech & Elect Engn, Changsha 410132, Hunan, Peoples R China

来源：

ADVANCES IN APPLIED SCIENCES AND MANUFACTURING, PTS 1 AND 2 | 2014年 / 850-851卷

关键词：

Internet; DSS; Marketing;

D O I：

10.4028/www.scientific.net/AMR.850-851.1048

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

This paper analyzes the DSS characteristics about the marketing under the internet as well as the influencing factors of the market decisions, Studying the decision-making functions of marketing decision support system DSS. It proposed the marketing DSS design, logical structure and its implementation based on a data warehouse as the center, online analysis processing and data mining as a means.

引用

页码：1048 / 1051

页数：4