How to succeed at holographic correlators without really trying

We give a detailed account of the methods introduced in [1] to calculate holographic four-point correlators in IIB supergravity on AdS(5) x S-5. Our approach relies entirely on general consistency conditions and maximal supersymmetry. We discuss two related methods, one in position space and the other in Mellin space. The position space method is based on the observation that the holographic four-point correlators of one-half BPS single-trace operators can be written as finite sums of contact Witten diagrams. We demonstrate in several examples that imposing the superconformal Ward identity is sufficient to fix the parameters of this ansatz uniquely, avoiding the need for a detailed knowledge of the supergravity effective action. The Mellin space approach is an "on-shell method" inspired by the close analogy between holographic correlators and flat space scattering amplitudes. We conjecture a compact formula for the four-point correlators of one-half BPS single-trace operators of arbitrary weights. Our general formula has the expected analytic structure, obeys the superconformal Ward identity, satisfies the appropriate asymptotic conditions and reproduces all the previously calculated cases. We believe that these conditions determine it uniquely.