Comfort First! Vehicle-Sharing Systems in Urban Residential Areas: The Importance for Everyday Mobility and Reduction of Car Use among Pilot Users

The aim of this study is to explore to what extent a vehicle-sharing system (VSS) that includes electric bicycles and cars, connected to a block of apartments in a middle-sized city in Sweden, can cater for individuals' everyday mobility needs and reduce the need to own a car. The study connects to two different research areas: the usage of VSS and mobility transitions through pilot projects. Our results show a reluctance to voluntarily sacrifice comfort regarding everyday energy use. Owning and using a private car is to a high degree interpreted as convenient. The results from this study suggest that a VSS has the potential to satisfy mobility needs for people living in urban areas. However, in order for it to be successful, both in terms of satisfying mobility needs as well as being regarded as an attractive alternative to private car ownership, we argue that reconfiguration of modal choice and accessibility on different sociotechnical levels is a necessity. Interventions such as satisfactory public transport and better infrastructure for cycling and walking are suggested, as well as stricter parking regulations, banning cars in certain areas and making car use and ownership more expensive. In other words, the deployment of both soft and hard measures in combination is necessary.