The appeal of sustainability in luxury hospitality: An investigation on the role of perceived integrity

被引:65
作者
Amatulli, Cesare [1 ]
De Angelis, Matteo [2 ]
Stoppani, Anna [2 ]
机构
[1] Univ Bari Aldo Moro, Ionian Dept Mediterranean Legal & Econ Syst Soc E, Via Duomo 259, I-74123 Taranto, Italy
[2] LUISS Univ, Dept Business & Management, Viale Romania 32, I-00197 Rome, Italy
关键词
Tourism; Hospitality; Communication; Integrity; Sustainability; Luxury; CORPORATE SOCIAL-RESPONSIBILITY; COMMON METHOD VARIANCE; BRAND AUTHENTICITY; RETHINKING AUTHENTICITY; CONSUMER-BEHAVIOR; TOURISM INDUSTRY; GREEN; HOTELS; MANAGEMENT; INTENTION;
D O I
10.1016/j.tourman.2020.104228
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
This research investigates the effect of a luxury hotel's marketing communication strategy on consumers' willingness to book a room. In particular, the article compares two types of communication message: one that mainly highlights the hotel's attention to environmental sustainability and the other that focuses on customer service. The paper tests the hypothesis that a sustainability-focused communication leads to a higher willingness to book a room (compared to the customer service-focused strategy) because it increases consumers' perceptions about the hotel's integrity. Moreover, the study proposes that consumers' dispositional environmental concern magnifies this effect. One online and one realistic field experiment provide empirical evidence for the research hypotheses. This article contributes to the literature on sustainable luxury tourism and hospitality by proposing a novel theoretical framework, grounded in perceived hotel integrity, to explain why consumers might react positively when learning that a luxury hotel is committed to sustainability.
引用
收藏
页数:12
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