Online shopping hesitation

被引：95

作者：

Cho, Chang-Hoan

Kang, Jaewon

Cheon, Hongsik John

机构：

[1] Univ Florida, Coll Journalism & Commun, Dept Advertising, Gainesville, FL 32611 USA

[2] Frostburg State Univ, Coll Business, Dept Mkt & Finance, Frostburg, MD 21532 USA

来源：

CYBERPSYCHOLOGY & BEHAVIOR | 2006年 / 9卷 / 03期

关键词：

D O I：

10.1089/cpb.2006.9.261

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This study was designed to understand which factors influence consumer hesitation or delay in online product purchases. The study examined four groups of variables (i.e., consumer characteristics, contextual factors perceived uncertainty factors, and medium/channel innovation factors) that predict three types of online shopping hesitation (i.e., overall hesitation, shopping cart abandonment, and hesitation at the final payment stage). We found that different sets of delay factors are related to different aspects of online shopping hesitation. The study concludes with suggestion for various delay-reduction devices to help consumers close their online decision hesitation.

引用

页码：261 / 274

页数：14

共 48 条

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