Differentiation strategies in emerging markets: The case of Latin American agribusinesses

被引：80

作者：

Brenes, Esteban R. ^{[1
]}

Montoya, Daniel ^{[1
]}

Ciravegna, Luciano ^{[2
]}

机构：

[1] INCAE Business Sch, Alajuela, Costa Rica

[2] Univ London, Royal Holloway Sch Management, London, England

来源：

JOURNAL OF BUSINESS RESEARCH | 2014年 / 67卷 / 05期

关键词：

Strategy; Porter's differentiation strategies; Agribusiness; High value added; Emerging markets; Latin America; GENERIC STRATEGIES; COMPETITIVE STRATEGY; PERFORMANCE; IMPLEMENTATION; LIBERALIZATION; ECONOMIES; PURE;

D O I：

10.1016/j.jbusres.2013.07.003

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study furthers the research agenda on Porter's generic strategies by exploring their implementation by firms that suffer from under representation in the literature. It focuses on agribusinesses based in emerging markets that specialize in high value added products. Relying on information collected through interviews, and a survey with 66 agribusinesses based in eight countries of Latin America, it examines the factors that distinguish firms implementing a differentiation strategy (DS). The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives that DS firms use to ensure they command higher than average prices. (C) 2013 Elsevier Inc. All rights reserved.

引用

页码：847 / 855

页数：9

共 57 条

[1] Does the implementation of a combination competitive strategy yield incremental performance benefits? A new perspective from a transition economy in Sub-Saharan Africa [J].