Geographical considerations in electronic commerce

被引:0
作者
Liao, Ziqi [1 ]
机构
[1] Hong Kong Baptist Coll, Dept Finance & Decis Sci, Kowloon, Hong Kong, Peoples R China
来源
Proceedings of the 11th Annual Conference of Asia Pacific Decision Sciences Institute: INNOVATION & SERVICE EXCELLENCE FOR COMPETITIVE ADVANTAGE IN THE GLOBAL ENVIRONMENT | 2006年
关键词
business-to-consumer; electronic commerce; geographical factors;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper examines the influences of geographically related variables on business-to-consumer e-commerce in the competitive market environment. Empirical analysis shows that virtual storefront design, product information, product selection, transaction security, consumer privacy, the reliability of service providers and after-sales services are critical to consumer acceptance and adoption of e-commerce. However, geographical and related supply considerations would explicitly appear as additional explanatory variables. Therefore, a theoretically and empirically grounded reference position should be identified in order to facilitate the analysis of consumer behavior and examine the change of market environment. The findings should have a practically useful implication for managing and developing e-commerce in different contexts.
引用
收藏
页码:231 / 232
页数:2
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