On Development Way of Movie-Induced Tourism Products that Embedded Ethnic Feature : The Analysis Based on Industrial Convergence Developmet Characteristic

The development of the film-induced tourism products in minority areas should follow the principle of development characteristics of industrial convergence that caused by market demanding,that is,taking the enterprises as the principal fusion development part of the movie-induced tourism industrial,developing the movie-induced tourism products that embedding national characteristics in three stages by analyzing the tourism characteristics in minority areas carefully:the first is the stage that film and television spread the tourism;the second is the stage that film and television popularize the tourism; the third is the stage that film and television provide the content of the tourism. Initiatively drawing support from the popularization function that film and television owns is the fundament of the first stage,engaging in the films publicity and marketing is fundament of the second stage,and constructing the movie base is the third stage. The common base of the three is the essential quality of cultural industry that film and television and tourism have.