Professional cupping is a reliable methodology for the coffee industry and its professionals. However, it faces barriers for its implementation on an industrial scale. To date, no study has determined a coffee cup profile using a handheld near-infrared (NIR) spectrometer. Therefore, the aim of this study was to evaluate directly cup profiles in roasted and ground coffee blends via handheld NIR spectroscopy combined with partial least squares with discriminant analysis (PLS-DA), in an industrial case study. The sensitivity and specificity of the model obtained ranged from 91 to 100%, 84-100%, and 73-95% in the training, prediction, and internal cross-validation sets, respectively. These results are therefore promising for the industrial reality and the methodology could assist coffee professionals in their decisions during cup evaluation in further tests. The proposed method is viable for the direct determination of cup profile at industrial scale since it is portable, fast, simple, robust, and less expensive compared to the benchtops equipment.