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Forty years of doctoral public relations research in Spain: A quantitative study of dissertation contribution to theory development
被引:35
作者:
Xifra, Jordi
[1
]
Castillo, Antonio
机构:
[1] Univ Gerona, Fac Tourism & Commun, Girona, Spain
[2] Univ Malaga, Fac Informat Sci, E-29071 Malaga, Spain
关键词:
public relations;
university;
Spain;
doctoral dissertations;
quantitative research;
theory building;
D O I:
10.1016/j.pubrev.2006.05.004
中图分类号:
F [经济];
学科分类号:
02 ;
摘要:
In this article, doctoral dissertations on public relations written at Spanish universities (1965-2004) are examined in order to gain an understanding of the level of theory development within the discipline. The following subjects are studied: growth over time, universities where they were written, use of language, gender and the topics of doctoral dissertations. Although still in its early development, public relations doctoral research in Spain is a well-established and burgeoning field in terms of the total of theses examined (62). The conclusion, however, is that their contribution to theory building in public relations has been negligible, with the practical or operational side of public relations standing out more than the conceptual and theoretical side. (c) 2006 Elsevier Inc. All rights reserved.
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页码:302 / 308
页数:7
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