Impact of green trust and green perceived quality on green purchase intentions: a moderation study

被引：49

作者：

Wasaya, Allah ^{[1
,2
]}

Saleem, Muhammad Abid ^{[3
]}

Ahmad, Jamil ^{[1
]}

Nazam, Muhammad ^{[4
]}

Khan, M. Mohsin Ali ^{[5
]}

Ishfaq, Mohammad ^{[1
]}

机构：

[1] COMSTAS Univ Islamabad, Dept Management Sci, Vehari Campus, Vehari, Pakistan

[2] Griffith Univ, Griffith Business Sch, Dept Tourism Sport & Hotel Management, Nathan Campus,170 Kessels Rd, Brisbane, Qld 4111, Australia

[3] Charles Darwin Univ, Asia Pacific Coll Business & Law, Casuarina, Australia

[4] Univ Agr Faisalabad, Inst Business Management Sci, Faisalabad, Pakistan

[5] NUML Multan Campus, Dept Management Sci, Multan, Pakistan

来源：

ENVIRONMENT DEVELOPMENT AND SUSTAINABILITY | 2021年 / 23卷 / 09期

关键词：

Environmental awareness; Green trust; Green perceived quality; Green perceived risk; Green purchase intentions; CONSUMER PERCEPTIONS; RISK; SATISFACTION; BEHAVIORS; AWARENESS; VALUES; FIRMS; BRAND;

D O I：

10.1007/s10668-020-01219-6

中图分类号：

X [环境科学、安全科学];

学科分类号：

08 ; 0830 ;

摘要：

The current study explores the role of green trust, green perceived risk and green perceived quality in changing green purchase intention. Environmental awareness plays the role of a moderator here. Analyses of the sample of 306 consumers, taken from different consumers of energy savers in southern Punjab, Pakistan, revealed interesting findings. Green trust, green perceived risk and green perceived quality were found significant in predicting green purchase intention. Further, environmental awareness significantly moderated the relationships between green purchase intentions and its predictors. Previous studies on green purchase intentions have predominantly fixated on simple models at any given time. However, researchers increasingly claim that an elaborate demonstration may provide a better understanding of customers' green purchase intention.

引用

页码：13418 / 13435

页数：18

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