The Inoculating Effect of Message Sidedness on Adolescents' Binge Drinking Intentions: The Moderating Role of Issue Involvement

被引：18

作者：

Cornelis, Erlinde ^{[1
]}

Cauberghe, Veroline ^{[1
]}

De Pelsmacker, Patrick ^{[2
]}

机构：

[1] Univ Ghent, Dept Commun Sci, B-9000 Ghent, Belgium

[2] Univ Antwerp, B-2020 Antwerp, Belgium

来源：

JOURNAL OF DRUG ISSUES | 2014年 / 44卷 / 03期

关键词：

binge drinking; two-sided messages; involvement; peer pressure; COLLEGE-STUDENTS; ALCOHOL-CONSUMPTION; 2-SIDED PERSUASION; APPEALS; RISK; COMMUNICATION; BEHAVIORS; RESPONSES; MODEL;

D O I：

10.1177/0022042613500053

中图分类号：

R194 [卫生标准、卫生检查、医药管理];

学科分类号：

摘要：

In this study, we assess an alternative strategy for health interventions, namely, two-sided messages. A 3 x 2 between-subjects factorial experimental design investigates the effect of three different anti-binge drinking messages (i.e., one-sided, two-sided non-refutational, and two-sided refutational) on strongly and weakly issue-involved adolescents' binge drinking intentions after exposure to peer pressure. A sample of 185 adolescents between the age of 15 and 19 participated in the experiment. The results show that when adolescents' involvement with binge drinking is strong, a two-sided refutational as well as non-refutational message result in lower binge drinking intentions than a one-sided message. When adolescents' involvement with binge drinking is weak, binge drinking intentions are not influenced by message sidedness.

引用

页码：254 / 268

页数：15

共 39 条

[1] A qualitative study of college student responses to conflicting messages in advertising: anti-binge drinking public service announcements versus wine promotion health messages [J].

Ahn, Ho-Young ;

Wu, Lei ;

Kelly, Stephanie ;

Haley, Eric .

INTERNATIONAL JOURNAL OF PUBLIC HEALTH, 2011, 56 (03) :271-279

[2]

[Anonymous], 1986, The elaboration likelihood model of persuasion

[3] ADOLESCENT INFLUENCE IN FAMILY DECISION-MAKING - A REPLICATION WITH EXTENSION [J].

BEATTY, SE ;

TALPADE, S .

JOURNAL OF CONSUMER RESEARCH, 1994, 21 (02) :332-341

[4] AN EXAMINATION OF COMPARATIVE AND NON-COMPARATIVE TELEVISION COMMERCIALS - THE EFFECTS OF CLAIM VARIATION AND REPETITION ON COGNITIVE RESPONSE AND MESSAGE ACCEPTANCE [J].

BELCH, GE .

JOURNAL OF MARKETING RESEARCH, 1981, 18 (03) :333-349

[5] When small means comfortable: Relations between product attributes in two-sided advertising [J].

Bohner, G ;

Einwiller, S ;

Erb, HP ;

Siebler, F .

JOURNAL OF CONSUMER PSYCHOLOGY, 2003, 13 (04) :454-463

[6]

Chebat J-C., 1985, INT J RES MARK, V2, P129, DOI DOI 10.1016/0167-8116(85)90029-1

[7]

Craigs C. L., 2011, HLTH ED J

[8] AN INTEGRATIVE FRAMEWORK FOR UNDERSTANDING 2-SIDED PERSUASION [J].

CROWLEY, AE ;

HOYER, WD .

JOURNAL OF CONSUMER RESEARCH, 1994, 20 (04) :561-574

[9] Comparative study of young people's response to anti-smoking messages [J].

Devlin, Elinor ;

Eadie, Douglas ;

Stead, Martine ;

Evans, Kirsty .

INTERNATIONAL JOURNAL OF ADVERTISING, 2007, 26 (01) :99-128

[10] Does Capital at Home Matter More Than Capital at School? The Case of Adolescent Alcohol and Marijuana Use [J].

Dufur, Mikaela J. ;

Parcel, Toby L. ;

McKune, Benjamin A. .

JOURNAL OF DRUG ISSUES, 2013, 43 (01) :85-102

← 1 2 3 4 →