Evaluation of a Communication Campaign To Improve Continuation Among First-Time Injectable Contraceptive Users in Nyando District, Kenya

CONTEXT: Communication campaigns might be a viable means of improving contraceptive continuation; however, few such interventions aimed at reducing contraceptive discontinuation have been evaluated. METHODS: Data were collected from independent samples of new injectable users in Nyando District, Kenya site of a communication campaign to increase contraceptive continuation and in a comparison district, nine months before and nine months after intervention implementation. Survival analysis was used to compare the intervention and comparison groups with respect to the distribution of time until first discontinuation of modern method use among women still in need of family planning. RESULTS: Exposure to family planning information was high in both the treatment and the comparison district before (97% and 85%, respectively) and after the intervention (99% and 78%). Postintervention, 5% of women in the comparison district discontinued by 98 days, 8% by 196 days and 23% by 294 days; the proportions in the treatment district were 4%, 6% and 16%, respectively. No significant difference between the districts was found in the nine-month postintervention contraceptive continuation rates. Having method-related side effects or health concerns was the reason most consistently associated with discontinuation. Other factors associated with discontinuation differed between the districts. CONCLUSIONS: Addressing method-related side effects and health concerns will be critical in improving continuation of the injectable.