When similars do not attract: Tests of a prediction from the self-expansion model

This study tested the hypothesis from the self-expansion model that the usual effect of greater attraction to a similar (vs. dissimilar) stranger will be reduced or reversed when a person is given information that a relationship would be likely to develop (i.e., that they would be very likely to get along) with the other person. The study employed the "bogus stranger" paradigm and focused on similarity/dissimilarity of interests in the context of attraction to a same-gender other. The effect for similarity under conditions in which no information is given about relationship likelihood replicated the usual pattern of greater attraction to similars. However, as predicted, a significant similarity by information interaction demonstrated that this effect was significantly reduced (and slightly reversed) when participants had been given information that the partner will like self. In analyses for each gender separately, both of these effects were significant only for men, suggesting that the focus on interest similarity may have been less relevant for women.