The Study on the Evaluation of Regional Brand's Innovation Capacity-Insights from Manufacturing Companies in Jiangmen of China

被引：0
|
作者：
He, Liu [1 ]
Wu, Hong Ying [1 ]
Lin, ShuJin [1 ]
Xiao, Chun [1 ,2 ]
Wang, Jingyi [3 ]
He, Zheng [1 ]
He, Qing [4 ]
机构：
[1] Wu Yi Univ, Econ & Management Sch, Jiangmen 529020, Peoples R China
[2] Xinhui Rural Commercial Bank, Jiang Men 529100, Peoples R China
[3] Guangzhou Univ Finance & Econ, Sch Business Adm, Guangzhou 510320, Peoples R China
[4] Chongqing Med Univ, Public Hlth & Management Inst, Chongqing 400016, Peoples R China
来源：
PROCEEDINGS OF THE 2013 INTERNATIONAL CONFERENCE ON ADVANCES IN SOCIAL SCIENCE, HUMANITIES, AND MANAGEMENT | 2013年 / 43卷
基金：
中国国家自然科学基金;
关键词：
Regional Brand; Industry's Innovation Capacity; advanced equipment and manufacture; Evaluation index system; Factor analysis; Jiangmen of China;
D O I：
暂无
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Drawing on transformation and upgrading of advanced equipment manufacturing industry, this paper proposed an approach of how to evaluate the performance of advanced equipment manufacturing companies. Factor Analysis is adopted to analyze the innovation of reginal company. After analyzing the overall scores and ranks of the innovation capacity advanced equipment companies, WC conclude that Transport Equipment Manufacturing industry has prominent advantages and potentials in contributing Jiangmen's development and the key of creating hangmen's reginal brands lies in developing and maintaining advantages of Transport Equipment Manufacturing industry. The results provides important theoretical and empirical implications to Jiangmen's industry transforamtion and upgrading.
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页码：942 / 948
页数：7
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