ANALYSIS OF INFLUENCING FACTORS OF GCS' BEHAVIOR BASED ON STEPWISE REGRESSION

被引:0
作者
Fan Mingyue [1 ]
Zha Mengna [1 ]
机构
[1] Jiangsu Univ, Sch Management, Nanjing, Jiangsu, Peoples R China
来源
PROCEEDINGS OF THE 12TH EURASIA BUSINESS AND ECONOMICS SOCIETY (EBES) CONFERENCE | 2014年
关键词
GCs' Behavior; GCs' Psychology; Influencing Factors; Stepwise Regression;
D O I
暂无
中图分类号
F [经济];
学科分类号
02 ;
摘要
GCs which is short for Green Consumers have direct influence on the sustainable development of green consumption. This paper intends to study on GCs' behavior by analyzing GCs' psychology with stepwise regression method in order to find out important influencing factors of GCs' behavior and relationships between those factors and green consumption.
引用
收藏
页码:199 / 206
页数:8
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