Driving through the fog: Managing at the edge

被引：91

作者：

Day, GS ^{[1
]}

Schoemaker, PJH ^{[1
]}

机构：

[1] Univ Penn, Wharton Sch, Philadelphia, PA 19104 USA

来源：

LONG RANGE PLANNING | 2004年 / 37卷 / 02期

关键词：

D O I：

10.1016/j.lrp.2004.01.004

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Although the periphery does not occupy the centre of our attention, it should be ignored at our peril. This paper gives many examples of companies that have been heavily influenced by peripheral events, whether they started out there, or whether they hopelessly misread the oncoming signals. It argues that a monitoring of the periphery can help diffuse small problems before they becomes crises. It provides a roadmap for organisations by describing how to define the field of view and how to assess the signals from it. (C) 2004 Elsevier Ltd. All rights reserved.

引用

页码：127 / 142

页数：16