FROM STRATEGIC TO SUSTAINABLE PHILANTHROPY: CORPORATE GIVING AND COMMUNITY PARTNERSHIPS

被引：0

作者：

Derry, Robbin ^{[1
]}

机构：

[1] Univ Lethbridge, Edmonton, AB T5J 3M1, Canada

来源：

PROCEEDINGS OF THE TWENTY-SECOND ANNUAL MEETING OF THE INTERNATIONAL ASSOCIATION FOR BUSINESS AND SOCIETY | 2011年 / 22卷

关键词：

Philanthropy; Sustainability; Community Partnerships; Social Legitimacy;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper challenges the field to move beyond strategic philanthropy to a more encompassing concept of sustainable philanthropy. A brief history of philanthropic practices is presented, as well as a discussion of contemporary approaches to corporate philanthropy. The model of sustainable philanthropy developed here advocates integrating a triple bottom line approach with the strategic practice of corporate giving. It shifts the traditional model of powerful donor and a powerless recipient, to one where both donor and recipient must work harder to identify a partner that shares their intrinsic values and objectives. The aim of sustainable philanthropy is to establish a working partnership with broadly shared goals and openly acknowledged benefits.

引用

页码：225 / 233

页数：9

共 19 条

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