Bidding on Configurations in Internet Ad Auctions

被引：0

作者：

Muthukrishnan, S. ^{[1
]}

机构：

[1] Google Inc, New York, NY 10011 USA

来源：

COMPUTING AND COMBINATORICS, PROCEEDINGS | 2009年 / 5609卷

关键词：

D O I：

暂无

中图分类号：

TP301 [理论、方法];

学科分类号：

081202 ;

摘要：

In Internet advertising, a configuration of ads is determined by the seller, and advertisers buy spaces in the configuration. In this paper, motivated by sponsored search ads, we propose an auction where advertisers directly bid and determine the eventual configuration.

引用

页码：1 / 6

页数：6

共 9 条

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