"Leave Your Comment Below": Can Biased Online Comments Influence Our Own Prejudicial Attitudes and Behaviors?

被引：131

作者：

Hsueh, Mark ^{[1
]}

Yogeeswaran, Kumar ^{[1
]}

Malinen, Sanna ^{[2
]}

机构：

[1] Univ Canterbury, Dept Psychol, Christchurch 8041, New Zealand

[2] Univ Canterbury, Dept Management, Christchurch 8041, New Zealand

来源：

HUMAN COMMUNICATION RESEARCH | 2015年 / 41卷 / 04期

关键词：

Computer-Mediated Communication; Social Norms; Implicit Prejudice; Explicit Prejudice; Online Comments; IMPLICIT ASSOCIATION TEST; SOCIAL MEDIA; GROUP NORMS; COMMUNICATION; PERCEPTIONS; EXPRESSION; CONTEXT; CATEGORIZATION; MALLEABILITY; CREDIBILITY;

D O I：

10.1111/hcre.12059

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

Increased use of online communication in everyday life presents a growing need to understand how people are influenced by others in such settings. In this study, online comments established social norms that directly influenced readers' expressions of prejudice both consciously and unconsciously. Participants read an online article and were then exposed to antiprejudiced or prejudiced comments allegedly posted by other users. Results revealed that exposure to prejudiced (relative to antiprejudiced) comments influenced respondents to post more prejudiced comments themselves. In addition, these effects generalized to participants' unconscious and conscious attitudes toward the target group once offline. These findings suggest that simple exposure to social information can impact our attitudes and behavior, suggesting potential avenues for social change in online environments.

引用

页码：557 / 576

页数：20