Strategic Marketing Management Of Innovative Activities In Ensuring Enterprise Economic Security

被引：6

作者：

Harbar, Zhanna ^{[1
]}

Seleznova, Olha ^{[2
]}

Gonchar, Viktoriya ^{[3
]}

Litvinov, Oleksandr ^{[4
]}

Kaptalan, Serhii ^{[4
]}

机构：

[1] Vinnytsia Natl Agr Univ, Vinnytsia, Ukraine

[2] Odessa II Mechnikov Natl Univ, Odessa, Ukraine

[3] SHEI Pryazovskyi State Tech Univ, Mariupol, Ukraine

[4] Odessa Natl Econ Univ, Odessa, Ukraine

来源：

REICE-REVISTA ELECTRONICA DE INVESTIGACION EN CIENCIAS ECONOMICAS | 2020年 / 8卷 / 15期

关键词：

strategic marketing; management; innovation; economic security;

D O I：

10.5377/reice.v8i15.9961

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

In article the role and a place of economic safety in management of strategic marketing activity by the enterprise is investigated. Use of marketing as a tool in development of innovative activity of the enterprise promotes increase of maintenance of economic safety that will allow to trace occurrence of threats for economy of the enterprise in the market. Conditions of development and influence of innovative activity on providing of economic safety, and also their interrelation and crossing of the purposes of strategic management, marketing and innovations on the basis of the SWOT-analysis and construction of the map of strategic marketing purposes of the enterprise that allows to define the further directions of its improvement are considered.

引用

页码：298 / 313

页数：16

共 34 条

[21] INSTITUTIONAL QUALITIES OF INCLUSIVE ENVIRONMENTAL MANAGEMENT IN SUSTAINABLE ECONOMIC DEVELOPMENT [J].

Kostetska, Kateryna ;

Khumarova, Nina ;

Umanska, Yuliia ;

Shmygol, Nadiia ;

Koval, Viktor .

MANAGEMENT SYSTEMS IN PRODUCTION ENGINEERING, 2020, 28 (01) :15-22

[22]

Kotler P., 2007, MARK MANAG, V12th

[23] Analysis of environmental factors' effect on the development of tourism [J].

Koval, V ;

Mykhno, Y. ;

Antonova, L. ;

Plekhanov, D. ;

Bondar, V .

JOURNAL OF GEOLOGY GEOGRAPHY AND GEOECOLOGY, 2019, 28 (03) :445-456

[24]

Koval V, 2017, BALT J ECON STUD, V3, P183, DOI 10.30525/2256-0742/2017-3-5-183-187

[25] METHODOLOGY OF ECODIAGNOSTICS ON THE EXAMPLE OF RURAL AREAS [J].

Koval, Viktor V. ;

Petrashevska, Angelina D. ;

Popova, Olga L. ;

Mikhno, Inesa S. ;

Gaska, Krzysztof .

ARCHITECTURE CIVIL ENGINEERING ENVIRONMENT, 2019, 12 (01) :139-144

[26] MARKETING OF UKRAINIAN HIGHER EDUCATIONAL INSTITUTIONS REPRESENTATION BASED ON MODELING OF WEBOMETRICS RANKING [J].

Kvitka, Sergiy ;

Starushenko, Galina ;

Koval, Viktor ;

Deforzh, Hanna ;

Prokopenko, Olha .

MARKETING AND MANAGEMENT OF INNOVATIONS, 2019, (03) :60-72

[27] AUDIT IN THE STATE ECONOMIC SECURITY SYSTEM [J].

Nazarova, Karina ;

Hordopolov, Volodimir ;

Kopotiienko, Tetiana ;

Miniailo, Viktoriia ;

Koval, Viktor ;

Diachenko, Yuliia .

MANAGEMENT THEORY AND STUDIES FOR RURAL BUSINESS AND INFRASTRUCTURE DEVELOPMENT, 2019, 41 (03) :419-+

[28]

Polozova T, 2019, J SECURITY SUSTAINAB, V8, P705, DOI 10.9770/jssi.2019.8.4(13)

[29] CORPORATE SOCIAL RESPONSIBILITY OF AGRICULTURAL ENTERPRISES ACCORDING TO THEIR ECONOMIC STATUS [J].

Popova, Olga ;

Koval, Viktor ;

Antonova, Liudmila ;

Orel, Anna .

MANAGEMENT THEORY AND STUDIES FOR RURAL BUSINESS AND INFRASTRUCTURE DEVELOPMENT, 2019, 41 (02) :277-+

[30]

Porter M. E., 1980, Competitive strategy : Techniques for analyzing industries and competitors / michael e. Porter

← 1 2 3 4 →