Using social media to report financial results

被引：42

作者：

Alexander, Raquel Meyer ^{[1
]}

Gentry, James K. ^{[2
]}

机构：

[1] Washington & Lee Univ, Williams Sch Commerce Econ & Polit, Lexington, VA 24450 USA

[2] Univ Kansas, William Allen White Sch Journalism & Mass Commun, Lawrence, KS 66045 USA

来源：

BUSINESS HORIZONS | 2014年 / 57卷 / 02期

关键词：

Social media; New media; Financial reporting; Regulation FD; Investor relations; Financial disclosure;

D O I：

10.1016/j.bushor.2013.10.009

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

The growing influence of social media on financial performance reporting creates opportunities and challenges for both executives and corporate communications teams. This Accounting Matters feature provides background on current business reporting practices (including new SEC regulations) and insights from recent research on communication of financial results. The conclusion discusses future trends and provides recommendations for executives to consider when designing, implementing, and evaluating media and investor relations communication initiatives. (C) 2013 Kelley School of Business, Indiana University. Published by Elsevier Inc. All rights reserved.

引用

页码：161 / 167

页数：7