GLOBALIZATION AND DEVELOPMENT OF SUSTAINABLE PUBLIC TRANSPORT SYSTEMS

Adverse consequences of the active use of private motorized vehicles in the urban areas have become a global concern. One of the practical solutions to that problem can be found in the development of sustainable public transport systems providing mobility, accessibility and customer service comparable to private vehicles. Sustainable transport systems are designed to improve the service quality, reduce pollution, limit the state subsidies to urban transport, increase the efficiency of transport networks and land usage, enhance the mobility of people with disabilities and prevent conflicts of interests among the public transportation stakeholders. The development of sustainable public transport systems brings together engineers, researchers, marketing specialists, urban designers and customer service managers, social workers to produce the innovative solutions to public transportation and help create universal strategies to global problems associated with urbanization. A sustainable transport system must also provide mobility and accessibility to all urban residents in a safe and environment-friendly mode of transport. This is a complex task when the needs and demands of different people may not only be different but often conflicting. The article focuses on marketing approach to standardizing the quality of public transport services, examines organizational issues of public transportation management systems. To incorporate the interests of all the public transportation service stakeholders, the continual improvement mechanism is offered.